How Much Do Motivated Seller Leads Cost?

Cost by channel

• Meta ads (inbound): $18-$55 per lead
• Google PPC: $75-$200 per lead
• Direct mail: $30-$120 per lead depending on list
• Pay-per-lead (shared): $35-$90 per lead
• Pay-per-lead (exclusive): $150-$350 per lead
• Cold calling (including labor): $15-$40 per qualified conversation

CPL vs CPA vs Cost per Deal

Cost per lead is the vanity metric. What you actually care about is cost per contract. A $25 CPL that converts at 0.5% ($5,000/contract) is worse than a $75 CPL that converts at 3% ($2,500/contract).

Exclusive vs shared leads

Exclusive leads close 3-5x higher than shared. If you're comparing two providers, always ask how many other buyers receive the same contact.

How to budget for your market

Work backwards from deal size. If your average assignment is $10,000 and you need a 5x return, you can spend $2,000 per deal. Target a 2-4% lead-to-deal conversion and you land at a sustainable CPL of $40-$80.

Want to see exactly what a managed campaign costs in your city? Get a quote.