Mindset and expectations
Wholesaling is not passive. Your first deal will take 30-90 focused days. Treat it like a job.
Pick your market
Pick a single city with strong investor demand. Don't chase markets you've never set foot in.
Build a buyers list first
Before you have a deal, have 10-20 cash buyers. Find them at REI meetups, on public record (cash purchases in the last 6 months), and in Facebook groups.
Generate seller leads
With no capital, start with cold calling or driving for dollars. Want to scale? Read our lead generation guide.
Make the offer
ARV × 70% minus repairs minus your fee. Learn to pull comps and estimate repairs before you make offers.



