Cost per lead
Cold calling: $15-$40 per qualified conversation (mostly labor). Meta ads: $18-$55 per inbound lead (mostly ad spend).
Time investment
Cold calling: 4-8 hours/day of active dialing. Meta ads: 3-5 hours/week managing creative and follow-up.
Skill required
Cold calling: high verbal skill, high rejection tolerance. Meta ads: copywriting, basic analytics, offer design.



