The six signals that separate a lead that will close from a lead that will waste three weeks of follow-up.
"ASAP" or "in the next 30 days" is the strongest signal. "Just curious" almost never closes.
Foreclosure, inheritance, divorce, relocation, repairs, tired landlord — these are the 6 motivations that close.
A seller who insists on retail pricing is not a wholesale deal. Qualify for price flexibility early.
Cosmetic + structural issues are your playground. Turnkey is not.
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If the spouse, sibling, or heir can block the deal, the lead is not yet qualified.
If 3 other investors have the same contact, your conversion collapses. Exclusive leads close 3-5x higher. Our managed campaigns are 100% exclusive per market.
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For inbound Meta leads, 15-30% pass a first-call qualifier. For cold-call leads, 3-8%.
